How much is that watch really worth?

Have you ever wondered why some stainless steel timepieces cost $50,000 while others cost $500? To be honest, so did we. One of the initial driving factors that contributed to CA’s conception was to create a high performing, high quality, Swiss made timepiece that was true to its value. We set out to make a piece that didn’t get lumped with the exorbitant brand margin that as consumers we have strangely become accustomed to.

There are definitely many factors as to why some pieces are grossly more expensive than others, when we take into account things like the movement complications, the materials used, the production process or the research & development involved. But when you comparing dollar for dollar buying a Richard Mille or a brand new Lamborghini Huracan, something doesn’t quite add up.

We’ve always felt the price you pay should be fairly reflective in the level of quality and craftsmanship in that particular timepiece. We are firm believers that you should not have to overpay for quality; which is one of the many reasons why we founded Creux Automatiq.

How does CA compare to other established brands with the same level of construction and finish?

We thought as an example, we’d put together as list of other timepieces that compare to our Forged Carbon CA-05 – the most affordable Swiss made, automatic, forged carbon timepiece on the market..

Below are six luxury forged carbon watches from well established brands.

We’re well aware that traditional and well known luxury brands have a high pedigree of watchmakers, materials and infrastructure at their disposal and this must be accounted for when pricing their watches. We also know in most cases these brands are producing these timepieces at high volume. This begs us to ask the question – is that watch really worth the price-tag?

We appreciate you taking the time to read this piece. If you have any questions about our production or timepieces in general, we would love to hear from you.

How much is that watch really worth?

Sam Barsh

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